How to Create a Great Site with Anuko CMS
If you'd like to create a great site you probably have a good reason to do so. Perhaps you have a business that needs a website. Or an art studio. Or a hobby you'd like to tell everybody else about. Whatever is your reason, here are some tips on how to create a great site with Anuko CMS system.
Good Design, Good Content, and Many Relevant Incoming Links
There are three basic things to keep in mind when creating a site. They are 1) good design, 2) great content, and 3) lots of relevant incoming links. If you do all three successfully your site will start working for you, bringing quality traffic.
Designing Your Website
In designing your businesses website your colour choice is vital. Be sure to try different colours, different shades, and different combinations before you make your final decision. It's a lot of fun playing with colours but every choice you make comes with a set of different meanings and emotions, so your colours choose with great care.
If you already have an established brand, logo and business card you should always make sure to match the colours of the website with the existing branding of your business. It is not advisable to have printed material one colour scheme and a website designed in totally unrelated colours. All marketing material should be consistent, with one colour scheme and theme.
As a general rule, one primary colour and one or two secondary (or complimentary) colours should be chosen. These colours should be based on the specific target market you want to attract. If more than two or three colours are used, websites tend to look chaotic, and the power of any one colour is diluted too much. Remember "KISS" rule and keep it simple!
What to Consider when Developing a Website
Your website home page must load quickly. It should be appealing to make the user want to explore the site further. It's okay to have a few photos and / or a logo and a small text about your website or your products and services. Avoid overloading the home page with excessive graphics, flash animations, advertising, or any unnecessary information. Remember, users do not wait until a large page loads. Nobody has the time. Instead, users go to competitor websites that are fast and easy to deal with.
Presentation (design) of the home page should please your visitors, be professional and good-looking. Navigation (how to get to other sections of website) should be obvious. Name your sections with easy-to-understand terms so that visitors quickly guess what they are about. For example, if you have a forum - name it Forum
, name your order pages Buy
, Buy Now
It should be easy to get from your home page to other important sections such as order page, price-list, product catalog, forum, blog, or customer testimonials. In general, you should provide access to most important sections of your website from any page. Users will not buy if they cannot find your order page.
Good Content for Your Website
You need to create lots of relevant content for publication on your website. The more relevant content on subjects that are important to you, the better! Try to come up with something creative, so that other site authors have an incentive to reference your pages on their websites. It all works like in scientific magazines or books. If other authors reference your site in their works, it helps your site's positioning in search engines! You need some great content initially to let other authors to reference you.
What to Consider when Creating Content?
Write in simple, easy-to-understand language. Avoid complicated, long sentences. Do not use obscure, little-known technical terms. All texts on your website should be relevant to the nature of your business. The more business aspects you cover on your website, the more search traffic you get. Having good, business-related content helps you with positioning in various search engines.
Describe your business on the website, describe the products and services you offer, write about how they are different from competitor products. Publish "how to" information, tips and tricks that may be useful for your customers. For example, if you do house renovations then articles about different construction materials, or popular types of renovation projects and solutions will help.
Photos, Pictures, and Images
You should have photos and other images that visually describe your products in website sections where appropriate. For example, for a construction business website, a photo gallery of best projects is very useful as it allows visitors to see what you can do. Be careful about images "weight" (file size in bytes) as high-resolution photos take longer time to load and may scare away customers with slower connection speeds.
Website news are very important. Publish news about your business or industry on website regularly. Announce future events. Many kinds of announcements can be newsworthy. New product releases, changes to existing products, website updates, modifications of business processes, or even important bug fixes - all can be considered interesting news to your users.
Website news can be aggregated into news feeds for automatic delivery to subscribers. It is a popular method to keep interested visitors informed about your news without having to go to your site. Updates are sent directly to their RSS reader.
A blog is a popular and very effective method to keep website interesting and up-to-date. If you don't blog consider having a blog on your website. It allows you to add a personal touch to website and get potential customers to know you better. A blog is an electronic diary. It could be personal or be a company's diary. Therefore, it is interesting to customers who know you. Attention to your blog promotes your products and may improve sales.
Newsletters and Follow-up Emails
Newsletters and follow-up emails to customers who wish to receive updates from you are very important marketing tools. They are also very inexpensive. Create a form on your website to subscribe to your newsletters and announcements. Send updates to subscribers regularly with news, tips and tricks, or interesting information. These episodic reminders help customers not to forget you. Such customers are more likely to buy from you.
A forum on your website can be an important marketing and communication element. On such forum, customers can ask questions about your products and get help from other users. When problems are found, some people may use the forum to discuss them. This allows you to assess the situation and quickly resolve problems when they arise. Often, customer trust more to comments from their fellow users than to marketing or promotional materials. Therefore, positive comments on the forum from regular customers are very important. The forum can also contribute positively to content creation on your website, as all discussions will be about your products or services.
Website Visitor Statistics
You can use various services to track visitor statistics on your website. How many visitors do you have each day, where do they come from, which pages they look at and for how long, how many were returning visitors? This information can help you to determine areas that need improvement!
Remember! Your website should attract customers, invite them to get to know you better, become familiar with your products and services and come to website again for more information! Visitors may become customers if your website is interesting or useful to them.
You can create an interesting site only by working on it. Develop it regularly, do not forget about it. Update content often! Improve existing materials, grow your website with additional content!
Old websites without updates are not interesting as old newspapers.
Relevant Incoming Links
You will need lots of relevant incoming links. Ideally, you aim at making your site some kind of "an authority" on the subject. When your site becomes such authority you will probably be on top page in relevant searches. Relevant incoming links define "how good the site is". The more relevant links you get, the better!
The relevant links are those that lead to you from websites of similar orientation. Such links can bring not only visitors but search engines as well.
One way to obtain such links is to communicate with webmasters of similar sites and ask for a link exchange. You can publish a link on your site to another site in exchange for an incoming link to you. Another way is to leave such links when posting on public forums or blogs. But most importantly, make your content working for you! Interesting, up-to-date content can make people link to you naturally.
Do not try to complete all website work at once. It's impossible. Content, design improvements, website maintenance, and incoming links - all of it is ongoing work.
For website improvement it's best to work daily and systematically on different aspects of the site, slowly moving to perfection. Update your content, improve design and usability, work on incoming links, one step at a time. Announce your developments as you go, let people know your website is improving!
Only systematically updated websites are interesting to visitors. Such websites promote your products well and bring sales and profits!
Website Maintenance Check List
You need to maintain your website to keep it up-to-date and interesting. Regularly, weekly, or perhaps even daily do the following:
- Publish new content such as articles, news, and photos.
- Create new entries in your blog.
- Exchange links with other good websites or blogs.
- Update content of your electronic store.
- Answer user questions on the forum.
- Register your website in website catalogs.
- Add your articles to article catalogs.
Regular, systematic work by this simple plan will help to improve popularity and profitability of your website!