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How to Sell Online

We offer web hosting together with a content management system that includes ecommerce. With Anuko it is very easy to start selling online as we do not require you to open and pay for a merchant account. We provide you with a complete, turn-key, and easy to use ecommerce system. In other words:
  • You can start selling online quickly and easily.
  • No investment is required. All you need to have is a website and a web hosting plan with us.
  • No need to pay for a merchant account.
  • We help you to set up and test your electronic store.

How to Start Ecommerce

Before starting up with ecommerce you must have a product or service that you can legally sell. Then, you simply subscribe to a web hosting plan with integrated ecommerce. Make sure to subscribe to a proper plan as they have limitations on how many products you can sell. Any plan starting with Basic has integrated ecommerce.

Creating a Website

The next step is creating a website. Most customers prefer us to create the website for them for a small setup fee. It is recommended to start this way. You also have an option to do it yourself using the how to materials in Anuko CMS support section.

Connecting an Electronic Store to Website

This operation requires Anuko admin to check your website and help you to set up an account with PayPal for credit card processing. This is not a merchant account. No monthly fee will be required for this account. PayPal will simply apply a small processing charge (about 3%) to each of your transactions. Creating such account is a very easy and quick operation. Help will be provided in case you have questions or need assistance.

The advantages of PayPal here are twofold. 1) Very simple, quick setup. You will be up and running quickly. 2) Affordability. There is no monthly charge and there is no setup charge to create such account. Only a small percentage is applied when a purchase is made from your store.

You will use PayPal for credit card processing. Your customers can pay with any major credit card such as Visa, MasterCard, and in some countries American Express, or their PayPal balance if they have a PayPal account. Customers are not required to sign-up for PayPal account to pay you.

Note: in case you are not happy with PayPal and have resources to connect to another credit card processor please contact us for a quote. Technically, we are capable to connect your store to almost anybody for an additional custom connect fee.

After we connect the store to your website you will be able to see the My Shop menu in the administration area of your website. You can see it after logging in to your website for management. It's located beside the Home menu, which is probably already familiar to you. Now you have everything ready to set up your store.

Defining Shop Parameters

Let's start with the Shop Parameters sub-menu. Basically, this page allows you to:
  • Define the currency to conduct your transactions in.
  • Define merchant email. It's the email for your PayPal account where you get notifications about your transactions.
The Save button allows you to save your changes. Do not use other controls on this page.

Defining Delivery Areas

If you need to ship your products and your shipping charges are not zero you can define several delivery areas. These areas allow you to set up different shipping charges for each of your products, depending on destination.

For example, if your physical location is in New Zealand you may want to set up the following delivery areas:
  • New Zealand
  • Australia
  • Worldwide
If you are based in Canada you may want to set up them as so:
  • Canada
  • USA
  • International
Feel free to give your delivery areas any names that make sense to you and your customers. You can define your delivery areas on the Delivery Areas sub-menu under My Shop.

Defining Product Categories

If you have many products you may wish to organize them in different categories for better presentation and management. For example, if you sell calculators and computers you may want to group calculators in one area and computers in another area. Each category will be presented as a separate product gallery on your website. You can define categories on the Product Categories sub-menu under My Shop.

Categories help you to organize products into sections. Categories are useful for larger e-stores.

Defining Products

Define your products in the Products sub-menu under My Shop. Basically, when defining a product you do the following:
  • Select a category for your product. This step is optional and unnecessary if you sell only one product.
  • Type in a name for your product.
  • Determine your price and maximum quantity that customer can order.
  • Provide a description. This field is very important for best presentation of your product.
  • Upload an image of your product. It is critical that you create an image that presents your product nicely.
  • Define handling and shipping charges for each delivery area.

Viewing Your Store

Your store will be located in <your_domain_name>/store/ section of the website. Go to this area to examine how your products are presented and change whatever needs changing. If you defined categories for your store they will be used as directory names down the path, such as <your_domain_name>/store/calculators/ <your_domain_name>/store/computers/ and so on.

You must properly define navigational menus, especially the top-level menu so that visitors find your products.

Making a Test Sale

After you have everything set up make sure to make a test purchase. Do so with a credit card that is not connected to your PayPal account. After purchase you can simply refund the charge in your PayPal account.

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